Benetton Competition
In the bustling streets of Tehran, we unveil the design of a multi-story office building for the renowned Benetton brand, a structure that marries modern architectural dynamism with the city's rich urban fabric. The building's exterior is thoughtfully clad in brick, paying homage to the traditional materials and textures that characterize the local landscape. Yet, it breaks from convention with its innovative form; a series of rotations and angular displacements respond to the site's unique geometry, creating a striking visual dialogue with its surroundings. This design not only provides Benetton with a distinctive presence but also contributes a contemporary architectural statement to Tehran's ever-evolving skyline.
